Final Project

Target Corporation, known pubically as Target, was founded in 1902 as a dry goods store Minneapolis, Minnesota. Throughout their hundred plus years of operation, this corporation has grown into the second largest retail store within the United States, falling only behind Wal-Mart. In Target's venture into retail royalty, their self-promotions have become even smarter in how they focus on reaching their comsumers. One way Target advertises is by linking together with the phenomenon that is Facebook.com. By self-promoting through Facebook, Target is accessing all of their demographics and giving themselves opportunities to reach people they might not be able to solely with TV advertisements or on their main website, Target.com. In addition to Target having its own Facebook page for the company, there are other Target stores that have gone a step further and created Facebook pages that align with their specific store/location, like this one in Minneapolis. This facebook page is specifically tailored to one Target store which allows for consumers in their area to see what is going on for their central Target. Through this Minneapolis page and through Target Corporation's head Facebook page, Target is maximizing their reach to all ages of consumers. There are even subpages that makes finding exactly what you want easier and more convenient, like establishing a Target Baby Facebook page which deals only with baby related deals, gift ideas, and much more for new parents or anyone with a baby in their life. Target also has a coupon page where Facebookers can find coupons in one localized area. By establishing a Facebook page that deals with the Corporation as a whole, and by also creating subpages, Target has grasped the concept that in order to reach consumers, they must go where their consumers are: Facebook.com. Target has also made another business move that serves this purpose, as well. In 2010, the Corporation began selling Facebook Credit giftcards in their stores. By promoting Facebook and selling Facebook themed items, Target is sending more of their own consumers back to Facebook and, in turn, sending these consumers back to the advertisements they have placed on the website. In these stragetic moves, Target has found a way to positively self-promote and advertise through an online based company that will give their consumers easier access to their goods and gain them more in the way of profits. Based on Target's use of social media, their profits and image can only go up. Target is using Facebook to its advantage everyday a new post is written and pubished on their many Facebook walls. By creating a place within social media, Target is branding itself as a modern company, ready to help with any need that surfaces is in the lives of their consumers and, by choosing Facebook as an advertising medium, it is placing itself on the frontlines, gaining attention from consumers because Facebook is where consumers already are.

Sample Screencast

My screencast is about...screencasting! It goes through, step-by-step, the ways to create your own screencast so that they get approved to be placed on this particular youtube channel. It gives the correct dimensions needed and the correct format. He says that introducing yourself is one of the first things that you need to do, etc. While he is talking, he has the rules portrayed on the screen so that the viewer can also read them while they are listening to him give additional information. Showing the rules while talking about them helps the viewer to receive all of the information being given, Since there is so much that he is having to go over, this method assures that the viewer is less mikely to miss information.

NY Times Twitter Post--Egypt Parties Step Back from Confrontation

Egypt Parties Step Back From Confrontation nyti.ms/Njx4g5

— The New York Times (@nytimes) July 9, 2012

My Facebook Page

The Facebook page I chose to create is about Jane Austen. I chose her because of her neverending ability to impact her readers. On the page, I have chosen my favorite picture of Austen and I have also given a very brief biography of sort about her one want in life--to be able to take care of herself financially. Austen succeeded in this, with the help of her brother, and was never in want to marry. Through Henry, Austen published many of her novels with the rest being published posthumously. My Jane Austen Appreciation Page can be found here. Enjoy!

My Favorite Video on YouTube

My favorite video on YouTube was created and placed on YouTube by a few of my friends. We all work together and they wrote a parody song about what they do. Their talents are amazing and wonderfully shown off within the video. They filmed it a few months ago, but it still makes me laugh when I'm having a rough day.

My Favorite Blog

FailBlog.org is one of my most favorite sites. It's really good for when I need to kill some time or just for a good laugh. I like the creativity that can be found there and the fact that it always makes me laugh. People must submit their ideas and moderators determine if it can be used or not. I like this aspect because it means that not just anything can be placed onto the site.

About Me

Hi! My name is Rebekah Crawford. I am an English major and just recently declared my minor as Mass Communications. I would love to write, but a life in PR or editing would not be so bothersome. My life is extremely busy this semester as I am taking six classes while also working at Tanner Medical Center on the switchboard. I will be graduating this summer, so hopefully my schedule will be worth it. Currently, I mostly use Facebook to keep up with my friends and extended family and I am always on my phone texting. Other than that, I am not social media oriented, but I'm learning more every day.